What’s hot, what’s not, and what really matters [in emerging research techniques] In the age of disruptive innovation, market research must find a way to adapt to rapidly changing markets or face increasing irrelevance. In the first of our UnWebinar series, our roundtable of research heavyweights looks past the hype to discuss which emerging market research tools will empower brands by truly providing an unfettered – and reliable – understanding of their customers.
What is an UnWebinar? Well, it’s NOT a 20 slide PowerPoint presentation. It’s NOT a sales pitch. And it’s NOT boring. Instead, UnWebinars by Communispace are lively discussions with industry experts and thought leaders looking to share ideas, educate and inspire. And they are interactive, with plenty of opportunities for the viewers to join the conversation. SPEAKERS MODERATED BY BYBY Julie Wittes Schlack, SVP Innovation & Design, Communispace Leonard Murphy, CEO of Brandscan 360 and Editor-in-chief of the Greenbook Blog Rebecca McKenzie, Innovation Consultant, Communispace James Bailey, Sr. Global Marketing Manager, Communispace
The world's most admired brands turn to Communispace, the leader in generating game-changing insights via private online customer communities. Founded in 1999, the company has created more than 500 customer communities for industry leaders such as Kraft, Hewlett-Packard, Charles Schwab, Hallmark, Unilever, GlaxoSmithKline and Hilton Hotels Corporation. Headquartered in Boston, Massachusetts, the company has offices in Atlanta, Chicago, London, New York, San Francisco, and Sydney, Australia. ABOUT COMMUNISPACE